The Cambodia Association of Travel Agents (CATA) spearheaded the participation of Cambodian tourism companies at ITB Asia 2026, held from October 21 to 23 at the Sands Expo & Convention Centre in Marina Bay Sands, Singapore.
Attendance and Scale of ITB Asia 2026
The travel trade show drew more than 18,000 participants, including over 1,000 exhibiting brands and upwards of 1,500 qualified buyers. The event serves as a major international platform for tourism industry professionals to network, showcase products, and explore business opportunities.
Cambodian Delegation Details
CATA attended ITB Asia 2026 as a trade visitor and brought approximately 10 Cambodian tourism companies that are members of the association. Among those
participants, one Cambodian company maintained its own dedicated booth, demonstrating their offerings directly to the international audience.
Official Statements from CATA Leadership
Chhay Sivlin, President of CATA and leader of the Cambodian delegation, emphasized the importance of ITB Asia as a global travel trade event. She stated, “CATA was invited to attend as a trade visitor, and we brought around 10 Cambodian tourism companies that are members of the association.” Sivlin added that the event provided Cambodian tourism firms an essential platform to introduce new products and promote the Kingdom’s travel destinations to the global market.
Cambodia’s Tourism Promotion at ITB Asia 2026
Cambodia’s tourism sector utilized ITB Asia 2026 to boost
international visibility and expand business connections. Participation in global trade shows like ITB Asia enables Cambodian firms to promote their destinations and travel products to a wide range of industry professionals, reinforcing Cambodia’s presence in the competitive regional tourism industry.
