Yanolja Group is exhibiting at ITB Asia 2026, which runs from October 21 to 23 at the Sands Expo & Convention Centre in Singapore. The event is Asia’s largest travel trade show, attracting over 1,000 exhibitors and 18,000 industry professionals in 2025.
Yanolja Cloud Solution and Yanolja Go Global Showcase Technology and Services
Yanolja’s subsidiaries, Yanolja Cloud Solution (YCS) and Yanolja Go Global (YGG), are leading the company’s presence at the event. YCS, formerly known as eZee Technosys, is presenting its AI-powered hospitality platform for hotel operators. YGG is demonstrating its global B2B hotel and accommodation distribution capabilities to regional stakeholders.
AI Concierge Platform and Strategic Focus on Asia-Pacific
YCS supports more than 33,000 hospitality businesses across more than
170 countries and integrates with over 650 technology partners. At ITB Asia 2026, YCS is showcasing its AI Concierge solution that automates hotel tasks including check-in, room service, and payment processing through its property management system.
YCS CEO Aeijaz Sodawala is attending the event to engage with partners on digital transformation strategies targeting the Asia-Pacific hotel market. Yanolja aims to leverage its AI and data capabilities to deepen cooperation with travel businesses worldwide.
Yanolja Go Global’s Rebrand and Global Network
YGG, operating from 29 office locations globally, has completed a rebrand and will introduce its new identity formally to the Asia-Pacific market at ITB Asia 2026. The
company provides global accommodation supply and connectivity services via API and XML to travel agencies and retailers.
YGG shares a booth with its member company STUBA, reinforcing collaborative efforts within the global distribution network.
Official Statements on Technology Leadership and Collaboration
Junyoung Lee, President of Yanolja Enterprise Solutions, said, “ITB Asia gives us the opportunity to present two strengths side by side: YCS’s technology, which helps automate hotel operations, and YGG’s global infrastructure, which drives international travel distribution.” He added, “Building on the group’s global network and its AI and data capabilities, we will continue to deepen our collaboration with travel businesses worldwide and strengthen our technology
leadership in the global travel tech market.”
A Yanolja official stated, “Participating in ITB Asia this year will be an opportunity to showcase to the Asian market both the solution technology of YCS… and the global infrastructure of YGG.” The official also emphasized ongoing cooperation with travel businesses worldwide to solidify Yanolja’s leadership in travel technology.
ITB Asia Trade Event Context and Market Trends
Since its launch in 2008, ITB Asia has grown into the largest travel trade show in Asia, serving as a platform for hotels, travel technology companies, travel agencies, and tourism boards to explore partnerships. The Asia-Pacific region is experiencing a surge in demand for
efficient hotel operations amid tourism recovery and room supply expansion.
Yanolja’s participation aligns with its strategic shift from a travel platform operator toward providing B2B hotel operations software and lodging distribution infrastructure tailored to the Asia-Pacific market.
