Yanolja Group will participate in ITB Asia 2026 from October 21 to 23 at the Sands Expo & Convention Centre in Singapore, the largest travel trade show in Asia. Established in 2008, ITB Asia attracted more than 1,000 exhibitors and over 18,000 industry professionals at last year’s event.
Yanolja Cloud Solution to Showcase AI Concierge
Yanolja Cloud Solution (YCS) will present its AI-powered hospitality platform, featuring an AI Concierge integrated with the Property Management System to automate hotel services such as check-in, room service, and payments. YCS CEO Aeijaz Sodawala will attend the event to engage with partners on digital transformation strategies for Asia’s hotel sector. The
YCS team will be available at Booth 140, Level 1, Sands Expo & Convention Centre.
Yanolja Go Global Introduces Rebranded Distribution Platform
Yanolja Go Global (YGG), responsible for the group’s global B2B hotel and accommodation distribution, will share its booth with member company STUBA. Following a rebranding completed last year, YGG will formally introduce its new identity and demonstrate its API and XML-based connectivity services, along with regionally customized support. YGG operates with 26 years of travel industry experience and maintains 29 offices worldwide.
Strategic Focus on APAC Market and Technology Leadership
Junyoung Lee, President of Yanolja Enterprise Solutions, said, “ITB Asia gives us the opportunity to present two strengths side by side: YCS’s technology,
which helps automate hotel operations, and YGG’s global infrastructure, which drives international travel distribution.” He added the group aims to leverage its AI and data capabilities to deepen partnerships worldwide and consolidate technology leadership in travel tech.
Business Model Shift and Market Context
Yanolja is transitioning from a travel platform operator to a B2B provider of hotel software and distribution infrastructure. This shift aligns with the Asia-Pacific region’s tourism recovery and expanding hotel room supply, which have increased demand for operational efficiency. Global hotel chains and booking platforms are strengthening their management and distribution channels, intensifying competition. Yanolja supports over 33,000 hospitality businesses in more than
170 countries, with integrations exceeding 650 technologies and daily support for over 574,000 rooms.
