Yanolja is participating in ITB Asia 2026 from October 21 to 23 at the Sands Expo & Convention Centre in Singapore, Asia’s largest travel industry trade show.
Yanolja Cloud Solution (YCS) will showcase its AI-powered hospitality platform, including AI Concierge with live demonstrations and adoption consultations. YCS supports over 574,000 hotel rooms daily and offers more than 650 technology integrations. YCS CEO Aeijaz Sodawala will be present to discuss digital transformation strategies for Asia’s hotel industry. Yanolja Go Global (YGG) presents its global B2B hotel distribution network featuring API and XML integration services, introducing its new brand. YGG has 26
years of lodging distribution experience and 29 offices worldwide. YGG shares its booth with member company STUBA, consolidating Yanolja’s hotel operation automation and global distribution capabilities at a single venue.
Junyoung Lee, President of Yanolja Enterprise Solutions, said ITB Asia offers a platform to demonstrate the firm’s concurrent strengths in hotel automation technology and international travel distribution infrastructure. He added the company aims to deepen collaborations with travel businesses globally by leveraging Yanolja’s extensive network and AI-driven data capabilities: “ITB Asia gives us the opportunity to present two strengths side by side: YCS’s technology, which helps automate hotel operations, and
YGG’s global infrastructure, which drives international travel distribution.”
ITB Asia, started in 2008 in Singapore, gathers over 1,000 exhibitors and 18,000+ industry professionals annually to connect hotels, travel agencies, tourism boards, and technology providers. The Asia-Pacific region’s rising demand for hotel operational efficiency stems from inbound tourism recovery and expanding hotel room supply. Competition intensifies as global hotel chains and major booking platforms strengthen their operations and distribution.
