Spanish hospitality company Palladium Hotel Group, with more than 50 years of experience, reported growth in U.S. traveler demand across its portfolio of over 40 hotels and 13,000 rooms spanning nine countries as 2026 approaches its end. The United States is the group’s largest source market in the Americas, third largest in Europe, and second largest in Spain.
Growth in U.S. Market Business and Increased ADR Across Americas
U.S. travelers represent about 30% of Palladium Hotel Group’s business in the Americas. The company’s resorts in Mexico, the Dominican Republic, Jamaica, and Brazil include both family-friendly and adults-only all-inclusive properties under brands such as Grand Palladium Hotels & Resorts and TRS
Hotels. The average daily rate (ADR) from U.S. guests increased by 4% year over year throughout the Americas.
Rising Interest in All-Inclusive Travel Among North American Guests
Research from Skift showed that 87% of U.S. and Canadian travelers have considered all-inclusive resorts, and nearly 60% are more likely to choose all-inclusive vacations now compared to five years ago. These travelers are interested in personalized services, wellness, and premium experiences alongside the convenience and value offered by all-inclusive models.
U.S. Demand and ADR Growth in Spain and the Balearic Islands
Demand for Palladium Hotel Group properties from U.S. travelers in Spain climbed 6% year over year, with ADR rising 5% year to date. The Balearic Islands posted a 13% increase in
ADR from this market segment, reflecting stronger spending patterns.
U.S. Visitor Arrivals and Spending Rise in Spain
According to TurEspaña, U.S. arrivals in Spain increased 9.5% in the first half of 2026. Correspondingly, tourism spending from U.S. visitors rose 17.6%, reaching €5.85 billion during the same period.
Major Investment in Ibiza’s Luxury Hospitality
Palladium Hotel Group is investing over €90 million in The Site Ibiza, which features two five-star hotels and several leisure and gastronomic venues. BLESS Ibiza The Site, with 461 rooms, was designed by Spanish interior designer Lázaro Rosa-Violán. Another property, The Unexpected Ibiza Hotel, is adults-only and hosts Europe’s first Gordon Ramsay Hell’s Kitchen restaurant, opened in June 2025 in collaboration
with Gordon Ramsay Restaurants.
Expansion into U.S. Market and New Openings
The group is preparing to enter the U.S. market through Only YOU Hotel New York, located on 45th Street in Manhattan. This marks the brand’s debut in the Americas with locally inspired gastronomy and design influencing its guest experience. Palladium recently opened BLESS Barcelona, a five-star luxury hotel with 119 rooms in Plaça de Catalunya, central Barcelona.
New Direct Flight Connection to Ibiza Boosts U.S. Market Access
A new direct flight between New York and Ibiza, expected to begin operating soon, is anticipated to increase U.S. traveler arrivals to Ibiza in 2027. This development complements Palladium’s strategy to strengthen luxury and lifestyle offerings by enhancing destination
connectivity and expanding presence in key international markets.
