During the 2026 National Day holiday from October 1 to 7, Guangdong province attracted 62.79 million tourist arrivals, generating 58.44 billion yuan (approximately $8.73 billion) in tourism revenue, according to the Guangdong Provincial Department of Culture and Tourism. Visitor arrivals from outside the province reached 9.95 million, marking a 21.6 percent year-on-year increase. The average daily inbound tourist arrivals in Guangdong also rose 17.3 percent compared to the previous year.
Guangzhou reported 16.05 million tourist arrivals during the holiday, with tourism consumption reaching 14.5 billion yuan. The city organized over 2,000 cultural and tourism activities. Tourism figures in Guangzhou increased
by 5.5 percent year-on-year, while tourism consumption grew 5.9 percent. Night tourism was emphasized with light shows such as “A River of Pearls, A Guangzhou Painting Scroll” along the Pearl River waterfront, and themed light displays and traditional performances at Guangzhou Tower.
Guangdong’s cultural institutions drew high visitor interest, with four major art museums, including the Guangdong Museum of Art and Guangzhou Museum of Art, ranking among China’s top 10 most popular art museums during the holiday. The integration of digital technology enhanced visitor experiences through AI-generated artworks, digital exhibitions, and intelligent cultural tourism services.
Zhuhai combined coastal tourism with
local intangible cultural heritage by incorporating performances like the Sanzao Crane Dance, Qianshan Fengji Dance, and Shatian folk songs into island tourism routes. The city recorded 3.1 million tourist arrivals, with a year-on-year 18.1 percent rise in average daily visitors.
Huizhou’s Nankun Mountain-Luofu Mountain tourism pilot zone offered a 218-kilometer tourism route blending natural landscapes with cultural activities rooted in intangible heritage. Counties and districts within the pilot zone saw 2.62 million visitor arrivals, with an 8.3 percent year-on-year increase in average daily visitors during the holiday.
