Ghana recorded 1,793,797 visits to 55 tourist sites in 2025, marking a 7% increase from 1,681,985 visits in 2024, driven primarily by domestic tourism which accounted for 84% of total visits. International arrivals reached 1,306,962 in 2025, a 1.4% rise compared to the previous year, according to the Ghana Tourism Report 2025.
International visitors stayed an average of approximately 13 nights in Ghana, with 31% of arrivals for business purposes. Despite the growth in visitor numbers, the average spending per international visitor declined from US$3,742.98 in 2024 to US$3,319.90 in 2025, indicating that higher international numbers have not yet translated
into increased tourism revenue.
Tourism Concentration and Top Sites
Tourism activities remained focused in the Greater Accra, Central, Ashanti, and Eastern regions. The top ten tourist sites accounted for 1,377,588 visits, representing 77% of total visits to the 55 sites. Kwame Nkrumah Memorial Park was the most frequented site with 302,523 visits. Other popular destinations included Kakum National Park, Bunso Arboretum, Cape Coast Castle, Manhyia Palace Museum, Kumasi Zoo, Accra Zoo, Elmina Castle, Shai Hills Resource Reserve, and Aburi Botanical Garden.
Expansion of Licensed Tourism Enterprises
The number of licensed tourism enterprises increased from 6,702 in 2024 to 7,109 in 2025, reflecting growth in the formal tourism sector. The travel-trade
segment experienced an 18.6% increase, while the entertainment and conference sectors grew by 14.3%. These sectors encompass accommodation, food and beverage services, entertainment, conferences, and travel-related activities, providing opportunities for private investment and employment.
Special Events and Cruise Tourism Contributions
Special tourism events such as the Kwahu Easter Paragliding Festival, PANAFEST, Emancipation celebrations, and December in GH contributed significantly to domestic and international tourism demand. The Kwahu Easter Paragliding Festival notably supported tourism activity in the Eastern Region. Ghana recorded 18 cruise ship calls with 5,488 passengers in 2025 via the ports of Takoradi and Tema. Although cruise tourism remains a small segment, the report identifies
potential for growth through integrating cruise passengers with heritage, cultural, and coastal attractions.
Visitor Satisfaction and Implications
International visitors rated Ghanaian friendliness at 99%, while airport facilities and formalities each received a 98% satisfaction rating. These positive experiences are crucial for encouraging repeat visits and enhancing Ghana’s reputation as a tourism destination.
Sustainability and Future Development
The Ghana Tourism Report 2025 emphasizes sustainable tourism development through eco-tourism, community-based tourism, and the preservation of cultural and natural heritage. Expanding domestic tourism is seen as a strategy to distribute economic benefits beyond established tourism hubs. The report signals the need for infrastructure investments, promotional efforts, and product development to encourage
higher visitor spending and broaden the geographic distribution of tourism activity.
