Ghana reported 1,793,797 visits to 55 tourist sites in 2025, marking a 7 percent increase over the 1,681,985 visits recorded in 2024, according to 3News. Domestic tourists made up 84 percent of the total visits, underscoring strong local travel activity throughout the country.
International arrivals to Ghana in 2025 totaled 1,306,962, a 1.4 percent rise compared to the previous year. These visitors stayed an average of approximately 13 nights, with business travel comprising 31 percent of the arrivals. Despite an increase in visitor numbers, average expenditure per international visitor fell from US$3,742.98 in 2024 to US$3,319.90 in 2025.
Top Tourist Sites Saw Majority of Visits
The top
10 most visited tourist sites attracted 1,377,588 visits in 2025, representing 77 percent of all visits to the 55 sites tracked. The Kwame Nkrumah Memorial Park recorded the highest number of visits with 302,523. Other prominent destinations included Kakum National Park, Bunso Arboretum, Cape Coast Castle, Manhyia Palace Museum, Kumasi Zoo, Accra Zoo, Elmina Castle, Shai Hills Resource Reserve, and Aburi Botanical Garden.
Growth in Licensed Tourism Enterprises
The number of licensed tourism enterprises in Ghana rose from 6,702 in 2024 to 7,109 in 2025. Within this growth, the travel-trade segment expanded by 18.6 percent and entertainment and conference businesses increased by 14.3 percent. This
expansion spans accommodation, food and beverage, entertainment, conferences, and travel-related services.
Cruise Ship Activity at Takoradi and Tema Ports
In 2025, Ghana’s ports at Takoradi and Tema hosted 18 cruise ship calls carrying 5,488 passengers. Although cruise tourism represents a small share of the industry, these arrivals present potential for growth by linking passengers to heritage sites and coastal attractions.
Visitor Satisfaction and Special Tourism Events
International visitors rated Ghanaian friendliness at 99 percent, with airport facilities and formalities each receiving 98 percent. Special tourism events contributed to visitor numbers, including the Kwahu Easter Paragliding Festival in the Eastern Region, PANAFEST, Emancipation celebrations, and December in GH. These events generate demand for accommodation, transportation,
food, and entertainment.
The Ghana Tourism Report 2025, themed “Resilience and Sustainable Growth,” emphasized the sector’s progress in increasing visits and expanding licensed enterprises while highlighting challenges such as declining visitor expenditure and concentration of tourism in a few regions. It called for investment in infrastructure, increased promotion of emerging destinations, and development of premium tourism experiences to foster sustainable economic growth.
