Hyatt Hotels Corporation has introduced smaller and more efficient prototypes for its select-service hotel category, projecting a building cost reduction of approximately 25%.
U.S. Hotel Market Sees Growth in Occupancy and ADR
Data from CoStar shows that as of September 26, 2026, the U.S. hotel industry reported a 69.7% occupancy rate, up 6.4% year-over-year. The average daily rate (ADR) increased 14.2% to US$125.06. Orlando led occupancy growth with an 18.6% rise to 68.3%, while Miami experienced the highest ADR increase of 19.8% reaching US$177.65.
Hyatt Studios Pipeline and Financing Partnership
Hyatt Studios currently has over 70 hotels in development, totaling more than 8,200 rooms. Earlier in 2026, Hyatt and HALL Structured Finance announced a structured
loan program providing dedicated financing solutions for new-build Hyatt Studios projects in the U.S. Hyatt targets more than 300 U.S. submarkets for hotel development with this expansion pipeline.
Cost Efficiency Drives Hyatt’s Expansion Strategy
Hyatt’s prototype downsizing is intended to reduce building costs by approximately 25%, optimizing capital expenditures. Alongside new prototype designs, the company focuses on conversion brands to accelerate its footprint growth across multiple U.S. submarkets.
