Choice Hotels International announced the opening of six new hotels across its Cambria Hotels and Ascend Collection brands on September 29, 2026, pushing its upscale portfolio beyond 300 properties operating in the United States.
Cambria Hotels Expand in Colorado and Florida
The two newly opened Cambria Hotels include Cambria Hotel Colorado Springs – Air Force Academy and Cambria Hotel Jacksonville. The Colorado Springs property features 97 guestrooms and suites, a restaurant, a rooftop bar, and a 24-hour Grab & Go marketplace, along with 286 square feet of meeting space. It is located five miles from the U.S. Air Force Academy and offers access to regional attractions such
as Garden of the Gods and the U.S. Olympic & Paralympic Museum.
Cambria Hotel Jacksonville caters to Northeast Florida visitors and business travelers with premium guestrooms, a locally inspired restaurant and bar, complimentary WiFi, rooftop event space, an outdoor pool, and a fitness center. Nearby destinations include St. Johns Town Center, Mayo Clinic, TPC Sawgrass, and EverBank Stadium.
Ascend Collection Adds Four Hotels in Florida, Wisconsin, and Vermont
Ascend Collection launched four new properties: Caretta Landing Sarasota and Coral Pointe Sarasota on Florida’s Gulf Coast, Fairway Inn and Suites in Mishicot, Wisconsin, and Sun Lodge in Peru, Vermont. Caretta Landing Sarasota offers 86 guestrooms and wellness-focused amenities including an outdoor
heated pool and flexible meeting space. Coral Pointe Sarasota features 107 guestrooms and suites, a boutique retail market, meeting facilities, and a fitness center. These two Florida properties share a resort-style outdoor pool, complimentary hot breakfast, fitness center, and approximately 1,100 square feet of combined meeting space.
Fairway Inn and Suites in Wisconsin includes 102 renovated guestrooms, nearly 19,000 square feet of event space, an indoor heated pool, hot tub, fitness center, and on-site dining at Greyfox Bar and Grill. The hotel offers golf packages connected to the adjacent 45-hole golf course and is near Point Beach State Forest, Green
Bay, and Two Rivers.
Sun Lodge in Vermont contains 50 guestrooms and provides ski-in/ski-out access in winter. It includes a game room, outdoor fire pits, sundeck, meeting facilities with close to 800 square feet of flexible space, and access to local attractions such as Bromley Mountain, Hildene, and Stratton Mountain.
Choice Hotels’ Portfolio and Development Pipeline
Choice Hotels International operates over 7,500 hotels globally with more than 650,000 rooms in 49 countries and territories. The company’s upscale portfolio now includes more than 300 U.S. hotels under the Cambria Hotels and Ascend Collection brands, supplemented by Radisson, Radisson Blu, and Radisson Individuals. The development pipeline holds nearly
150 upscale properties currently in progress.
Ascend Collection, recognized as the industry’s first and largest soft brand, marked its 500th hotel opening earlier in 2026, emphasizing unique properties with local character across the globe.
Executive Statements and Rewards Program Enhancements
Mark Shalala, Senior Vice President of Development for Upscale Brands at Choice Hotels International, said, “We’re seeing strong interest from owners and developers who recognize the strength of our upscale platform and the growth potential of our brands.” He added that the company focuses on supporting owners’ success while meeting traveler demand for unique upscale accommodations.
The upscale brands participate in the Choice Privileges® rewards program,
which recently introduced enhancements allowing members to earn points faster, achieve Elite status sooner, and access exclusive benefits. Members can redeem points at Cambria Hotels and over 7,000 properties worldwide across 46 countries and territories.
