Choice Hotels International announced the opening of six new hotels in the United States across its Cambria Hotels and Ascend Collection brands, expanding its upscale portfolio to more than 300 properties. The additions include two Cambria Hotels and four Ascend Collection properties, marking further growth of Choice’s upscale lodging segment.
Locations of New Hotels
The two Cambria Hotels are located in Colorado Springs, Colorado, and Jacksonville, Florida. The four Ascend Collection properties are situated in Sarasota, Florida, with Caretta Landing Sarasota and Coral Pointe Sarasota; Mishicot, Wisconsin, with Fairway Inn and Suites; and Peru, Vermont, with Sun Lodge.
Property Features and Amenities
Cambria Hotel Colorado Springs, five miles
from the U.S. Air Force Academy, has 97 guestrooms and suites, a rooftop bar, an on-site restaurant, a 24-hour Grab & Go marketplace, and 286 square feet of meeting space. Cambria Hotel Jacksonville offers contemporary rooms with premium bedding, a locally inspired restaurant and bar, complimentary Wi-Fi, an outdoor pool, a fitness center, and rooftop event space near attractions like St. Johns Town Center and Mayo Clinic.
Caretta Landing Sarasota emphasizes wellness with 86 guestrooms, an outdoor heated pool, and flexible meeting space. Coral Pointe Sarasota provides 107 guestrooms and apartment-style suites with amenities including a boutique retail market, fitness
center, complimentary coffee, and meeting space. Both properties share resort-style outdoor pool facilities.
Fairway Inn and Suites in Mishicot features 102 renovated guestrooms, an indoor heated pool, a hot tub, nearly 19,000 square feet of meeting and event space, on-site dining at Greyfox Bar and Grill, and golf packages associated with an adjacent 45-hole golf course. Sun Lodge in Vermont has 50 guestrooms, ski-in/ski-out access, outdoor fire pits, a sundeck, a game room, and nearly 800 square feet of flexible event space at the base of Bromley Mountain.
Company Statements and Strategy
Mark Shalala, Senior Vice President of Development for Upscale Brands at Choice
Hotels International, said the company is observing strong interest from owners and developers in the upscale portfolio, recognizing its growth potential. He stated the company is focused on enabling owners’ success while delivering experiences that meet increasing traveler demand for unique upscale accommodations.
Overall Portfolio and Industry Position
Choice Hotels operates over 7,500 hotels with more than 650,000 rooms in 49 countries and territories, managing 22 brands that range from upscale to economy segments. Its upscale portfolio includes Cambria Hotels, which currently has more than 75 hotels in major U.S. cities, and the Ascend Collection, the industry’s first and largest soft brand with over 500
properties worldwide. Nearly 150 properties are in the development pipeline, reflecting ongoing expansion.
