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Choice Hotels Expands Upscale Portfolio with Six New Openings

Choice Hotels Adds Six New Upscale Properties
Image: Entrance historic Hotel Alex Johnson by Carol M Highsmith via rawpixel, cc0

Choice Hotels International launched six new hotels on September 29, 2026, including two Cambria Hotels and four Ascend Collection properties. This development increases the company’s upscale portfolio to more than 300 hotels nationwide.

Locations of New Choice Hotels Properties

The newest hotels are situated across Florida, Colorado, Vermont, and Wisconsin, reinforcing Choice Hotels’ presence in key U.S. markets. The openings include properties in regions such as Colorado Springs, Colorado, as part of this expansion.

Industry Updates from Wyndham and Marriott

On the same date, Wyndham Hotels & Resorts raised its share repurchase authorization by $400 million. The company’s president and CEO conveyed this move signifies confidence in Wyndham’s business model and cash

flow capabilities.

Additionally, Marriott International introduced The RIVVY, a 297-room Tribute Portfolio hotel in Chicago’s River North neighborhood. This property is a conversion of the former Hotel 55 and offers over 8,000 square feet of event space near the Chicago Riverwalk.

Le Méridien Arlington in Virginia completed renovations of 156 guest rooms and public areas, unveiling a cocktail bar overlooking the Potomac River along with a new 1,800-square-foot ballroom.

Embassy Suites by Hilton Orlando International Drive ICON Park renovated 246 suites and public spaces as part of its ongoing property enhancements in Orlando, Florida.