Buyer registration for WTM Africa 2027 opened with the event scheduled to take place from 7 to 9 April 2027 at the Cape Town International Convention Centre (CTICC) in South Africa.
WTM Africa 2027 Africa’s Premier B2B Travel Event
WTM Africa 2027 is recognized as Africa’s leading business-to-business travel and tourism exhibition. It gathers outbound travel buyers, travel technology experts, and industry decision-makers across the continent, facilitating targeted commercial activities.
Expanded Geographic Representation Across Africa and The Middle East
The 2027 edition will feature the widest geographic diversity to date. Participating markets include North African countries Egypt and Algeria; West African countries Nigeria and Benin; East African and Indian Ocean destinations Kenya, Tanzania, Uganda, Madagascar, Mauritius, and
Réunion; Southern African nations Botswana, Zambia, Zimbabwe, Mozambique, and Angola; and the Middle Eastern country United Arab Emirates (UAE).
WTM Africa Buyers’ Club Provides Exclusive Privileges
The WTM Africa Buyers’ Club is available exclusively to qualified buyers with purchasing and contracting authority. Membership grants priority access to new suppliers and destinations, exclusive networking opportunities, specially curated content sessions, and access to the Buyers’ Lounge, which offers complimentary Wi-Fi, refreshments, and lunch. Buyers’ Club members also receive travel discounts, with details forthcoming.
Industry Leaders Highlight Commercial Focus and Opportunities
Megan De Jager, Portfolio Director for Travel, Tourism and Sports at RX Africa, urged buyers to secure their place, saying, “If you’re serious about doing business
across the African travel and tourism landscape, this is where you need to be.” She noted expanding regional representation adds depth and diversity, creating valuable networking and partnership opportunities. Cape Town’s Mayor, Geordin Hill-Lewis, expressed pride in hosting the event, calling it an important platform for connecting and advancing African tourism.
De Jager added that the event design supports buyers’ commercial objectives through pre-scheduled meetings, targeted networking, and relevant industry content to maximize value during the three-day event.
Qualified travel buyers and purchasing decision-makers can register now at www.wtm.com/africa/en-gb/buyers.html to participate in WTM Africa 2027 at CTICC, Cape Town.
