Buyer registration for WTM Africa 2027 is now open ahead of the event scheduled for 7 to 9 April 2027 at the Cape Town International Convention Centre (CTICC) in South Africa. The exhibition is recognised as Africa’s leading business-to-business travel and tourism platform for outbound travel buyers, travel technology professionals, and decision-makers.
Expanded Geographic Representation
The 2027 edition of WTM Africa is set to be the most geographically diverse yet, including an expanded presence from North Africa, West Africa, East Africa, the Indian Ocean region, Southern Africa, and the Middle East. New and returning markets confirmed for increased representation include Egypt, Algeria, Nigeria,
Benin, Kenya, Tanzania, Uganda, Madagascar, Mauritius, Réunion, Botswana, Zambia, Zimbabwe, Mozambique, Angola, and the United Arab Emirates (UAE).
Buyers’ Club Membership Benefits
WTM Africa’s Buyers’ Club will return in 2027, offering members priority access to new destinations, exclusive networking with exhibitors and senior industry professionals, and curated content sessions covering market trends and travel technology. Members also receive access to a dedicated Buyers’ Lounge at CTICC with refreshments and complimentary Wi-Fi. Buyers’ Club members will be eligible for travel discounts, with details to be announced ahead of the event.
Official Statements on Event Significance
Megan De Jager, Portfolio Director for Travel, Tourism and Sports at RX Africa, said, “If
you’re serious about doing business across the African travel and tourism landscape, this is where you need to be.” She added that the event’s expanding regional representation will enhance the buyer experience, offering greater opportunities for networking and partnership formation.
Geordin Hill-Lewis, Mayor of Cape Town, expressed pride in hosting the event, stating, “We are proud and excited to welcome the world’s travel and tourism community to Cape Town once again for the 2027 instalment of WTM Africa in April next year.” He encouraged travel buyers and tourism professionals to register promptly to secure their participation.
De Jager also highlighted
the commercial focus of the Buyers’ Club, noting, “Buyers come to WTM Africa with clear commercial objectives, so every part of the experience is designed to make their time count.” She emphasized the importance of pre-scheduled meetings and targeted networking in delivering tangible growth opportunities.
Networking and Business Opportunities at WTM Africa 2027
Over three days at CTICC, outbound travel buyers and industry professionals can explore a wider range of African and Middle Eastern destinations, meet suppliers, and establish new partnerships under one roof. The event facilitates commercial opportunities by connecting destinations and suppliers, supported by the latest trends, technologies, and market insights shaping African travel.
