MICE Show Asia 2026 will take place from 21 to 23 October 2026 at the Sands Expo & Convention Centre in Singapore, expanding its exhibition space by 83.2% to accommodate rising participation.
Confirmed Exhibitors and Buyers at MICE Show Asia 2026
The event has secured participation from confirmed exhibitors including Ayana, Festive Events, Le Meridien Phuket Beach Resort, Liberty International Tourism Group, Sapporo Convention Bureau, Sri Lanka Convention Bureau, Uganda Convention Bureau, and Uniworld Boutique River Cruises.
More than 200 MICE buyers will attend, representing organizations such as Amex GBT, Asian MICE Planner Co. Ltd, Be Event Group, ConferenceDirect, Culturebrand Luxury Travel & Events, HelmsBriscoe, International Conference Services, K.I.T.
Group APAC Pte Ltd, LamontCo, Technical Communications Intelligent Japan Inc, TUI Travel Center, World Association for Medical Law, and the World Psychiatric Association.
New Initiatives and Professional Development Opportunities
MICE Show Asia 2026 introduces the Association Executive Networking Session, an invitation-only forum for peer discussions among association executives. The Pinnacle Partners Experience, led by Uncommon Conferences, returns for its second edition, featuring exclusive, interactive sessions for select MICE and corporate buyers.
The event will also offer the MICE Fundamentals workshop curated by Global MICE Collaborative, aimed at emerging and new professionals. This session, backed by practitioners from the International Association of Exhibitions and Events, Meeting Professionals
International, and Society for Incentive Travel Excellence, will provide practical training on conferences, exhibitions, and incentive events.
Conference Themes and Key Industry Speakers
The conference program will address trends influencing meetings, incentives, conferences, and events in the Asia Pacific region, focusing on digital transformation, artificial intelligence, sustainability, resilience, and shifting corporate travel requirements.
Featured speakers include Pom Corpuz, VP Corporate Travel Consulting – APAC at Chase Travel Corporate Solutions; Navodit Srivastava, Hospitality Cloud Leader Asia Pacific at Cvent; Scott Nodsle, Managing Director International, Encore EMEA & APAC; Vivek Neb, EVP & Managing Director, Travel & Tourism at Escalent; JingWen Wong, Head of SEA at FCM Meetings
& Events; Errol Lim, COO of Jublia AI; Florian Jacque, Co-Founder & CEO of Midstay & MicePro; Michael Kruppe, CEO/General Manager of Shanghai New International Expo Centre; and David Hughes, Managing Director Asia Pacific at Uniglobe Travel International.
Official Statements and Industry Partnerships
Darren Seah, Executive Director of Messe Berlin Asia Pacific, stated, “MICE Show Asia is evolving in line with the needs of today’s business events industry, focusing on buyer expectations for measurable outcomes and meaningful experiences while providing suppliers relevant connection opportunities.” He added, “The value lies not only in linking international suppliers with buyers but also in integrating the MICE, travel and
technology sectors through the ITB Asia ecosystem, creating business and networking opportunities beyond the exhibition floor.”
The conference receives support from organizations such as the China Business Event Industry Committee, Global MICE Collaborative, Global Sustainable Tourism Council, Tourism Economics, and Uncommon Conferences.
MICE Show Asia 2026 will run alongside ITB Asia and Travel Tech Asia, combining resources from the MICE, travel, and technology sectors into the broader ITB Asia ecosystem.
