The Singapore Snow Expo 2026 is scheduled for August 15 and 16 at the Suntec Singapore Convention and Exhibition Centre, marking its return after a nine-year gap since the last event in 2017.
Exhibitors and Destinations Featured
Approximately 20 exhibitors will participate, including ski resorts from Japan’s Hakuba Valley and outdoor brands like Snow Monkey. The expo offers winter travel options to destinations such as Japan, China, South Korea, and Europe.
Event Zones and Visitor Activities
The expo will have three main zones: a Simulator zone where visitors can practice skiing and snowboarding while learning balance, posture, and control; a Kids Snow Discovery zone focused on educating about winter
environments and travel requirements; and the Winter Travel Pavilion displaying itineraries from resorts and tourism partners.
Travel Deals and Giveaways
Event attendees can access exclusive deals on winter apparel, equipment, and travel packages. A giveaway offers a three-night stay for two at the newly built Moxy Niseko Village hotel, including two days of free ski or snowboard equipment rental. Information about the prize will be available on the expo’s Instagram account @singaporesnowexpo and its website.
The event’s return was delayed by Covid-19 restrictions that halted international travel and affected the snow sports industry. Emeline Tan, event organiser and founder of SportQuest & Travel, said
the landscape has changed with growing interest in skiing and snowboarding spurred by the 2026 Winter Olympics in Milano Cortina and Singapore’s first alpine skier, Faiz Basha.
The Singapore Snow Expo 2026 will run concurrently with Outdoor Fair 2026, billed as Singapore’s largest outdoor and sports lifestyle fair. The Outdoor Fair features over 80 international brands and showcases expeditions to Bhutan, China, and Japan organized by multiple travel agencies.
Outdoor Fair activities include bouldering obstacle courses, fitness challenges, and panel discussions on outdoor and sports pursuits. Organisers anticipate more than 20,000 visitors during the two days. Both exhibitions will be
free with online registration.
