Tourism in Harborough district generated more than £200 million for the local economy in 2025, representing a 6.1% rise from the £197.34 million reported in 2024. These figures were published on 31 July 2026 by the Scarborough Tourism Economic Activity Monitor (STEAM) report.
Visitor Growth and Cultural Drivers
Visitor numbers increased by 3.3% compared to the previous year. The council points to arts, culture, and creativity as key drivers of tourism growth in the district. These factors contribute to the expanding appeal and diversity of the local tourism offer.
Council Commitment and Official Statements
Cllr Rosita Page, cabinet lead for business and tourism at Harborough District Council, said, “These results
demonstrate the important role tourism plays in supporting our local economy and communities. The continued growth in visitor numbers and spending reflects the strength and diversity of Harborough district’s offer, from our independent businesses, cultural arts scene and attractions to the events and experiences that encourage people to return year after year.” She added that the council remains committed to working with partners to highlight what makes Harborough a distinctive and appealing destination.
A spokesperson for Harborough District Council acknowledged the vital contributions of local tourism and hospitality businesses, attractions, accommodation providers, creative practitioners, and event organisers in supporting the
district’s visitor economy.
Economic Impact of Longer Visitor Stays
Visitors are increasingly choosing to spend more time in the district. This trend benefits local shops, hospitality venues, and accommodation providers. Cllr Page emphasized the importance of these longer visits, stating they bring direct advantages to the local economy and support community businesses.
Data Sources and Further Information
The economic data originates from the 2025 STEAM report, a recognized tool for monitoring tourism economic activity in Harborough district. Additional information on attractions, events, accommodation, and places to explore within the district is available through the official Visit Harborough website.
