Georgia hosted 1.3 million international visitors in the second quarter of 2026, marking a 5.2% reduction compared to the same period in 2025, according to data from the Georgia National Statistics Office (GeoStat). Among these visitors, 81.5% stayed overnight while 14.8% were same-day excursionists, with 3.8% falling into both categories. Men made up 57.1% of visitors and women 42.9%, while the largest age demographic was between 31 and 50 years, accounting for 45.6% of arrivals.
Visitor Origins and Popular Destinations
The leading source countries for international visitors were the Russian Federation with 380,100 visits, followed by Turkey with 287,000 and Armenia with 199,600 visits. Tbilisi,
the capital city, attracted 36.9% of all visitors, while the Autonomous Republic of Adjara received 26.2% of visits. Nearly half of all trips (49.6%) were for holiday, leisure, or recreation purposes. Visits to friends and relatives comprised 25.6% and those in transit were 12% of the total.
Tourism Revenue and Visitor Spending Patterns
Tourism-generated revenue fell to 3.0 billion Georgian Lari (GEL) in Q2 2026, a 13.3% decline year-on-year as reported by GeoStat. The average spending per visit dropped by 9.2% to 1,922.1 GEL. Visitors allocated 27.3% of expenditures to food and beverages, 25.2% to shopping, and 24.3% to accommodation, highlighting these as primary spending categories.
Visitor Satisfaction and Length of Stay
Despite the drop in visitor volume and revenue, satisfaction among international visitors increased. Combined satisfaction reached 93.1%, with 54.4% of respondents classified as “very satisfied” and 38.7% as “satisfied.” The average length of stay extended from 5.30 nights to 5.48 nights over the year. Repeat visitors constituted 81.8% of total visits, indicating strong traveler loyalty to Georgia.
GeoStat highlighted that this quarter reversed the previous upward trend in both tourism numbers and revenues in Georgia, though no specific reasons for these declines were provided.
