Georgia received 1.3 million international visitors in the second quarter of 2026, marking a 5.2% decline from the same period in 2025, according to data from the Georgia National Statistics Office (Geostat). Tourism revenues also dropped by 13.3%, totaling 3.0 billion Georgian Lari (GEL) during this timeframe.
Visitor Demographics and Nationality Breakdown
Among the visitors, 81.5% stayed overnight, while 14.8% were same-day visitors, and 3.8% were categorized as both. The majority originated from the Russian Federation with 380,100 visits, followed by Turkey with 287,000 and Armenia with 199,600. Visitors aged 31 to 50 represented 45.6% of all arrivals. Men accounted for 57.1% of visitors, while
women made up 42.9%.
Visitor Motivations and Popular Destinations
Nearly half of all trips (49.6%) were for holiday, leisure, or recreation. Another 25.6% traveled to visit friends and relatives, and 12% passed through Georgia in transit. Tbilisi remained the top destination, attracting 36.9% of visits, while the Autonomous Republic of Adjara accounted for 26.2% of visitor stays.
Tourism Spending and Visitor Satisfaction
Total spending on visits decreased by 13.3% compared to 2025, with the average spend per visit dropping 9.2% to 1,922.1 GEL. Expenditures focused primarily on food and beverages (27.3%), shopping (25.2%), and accommodation (24.3%). Despite declines in arrivals and revenue, visitor satisfaction was high, with 54.4% rating themselves
“very satisfied” and 38.7% “satisfied,” combining for a 93.1% satisfaction rate. The average length of stay rose from 5.30 to 5.48 nights, while repeat visits accounted for 81.8% of all visits.
