ITB Asia 2026 will host the Business Traveller Global & Regional Awards on 21 October 2026 at the Begonia Main Ballroom, Sands Expo & Convention Centre in Singapore. This marks the first time the awards, which recognise excellence in airlines, hospitality, destinations, and travel services, will be held in the city-state.
Strategic Partnership Between ITB Asia and Business Traveller
The collaboration between ITB Asia, Asia-Pacific’s leading travel industry platform, and Business Traveller integrates the awards program into ITB Asia’s official event programme. Business Traveller, celebrating 50 years of serving frequent travellers in 2026, expanded its partnership after successfully bringing the Asia-Pacific Awards to Singapore in 2025. The partnership
reflects a strategic fit between ITB Asia’s travel trade platform and Business Traveller’s recognition authority in travel and hospitality, aiming to strengthen the corporate travel segment and create engagement across leisure, corporate, and MICE travel communities.
Official Statements on Partnership and Significance
Denise Jaschke, Managing Director APAC of Business Traveller, said, “As Business Traveller celebrates 50 years of serving the world’s most frequent travellers, we are delighted to deepen our partnership with ITB Asia. Following the success of bringing the Asia-Pacific Awards to Singapore last year, it is a natural next step to host the Business Traveller Global Awards in Singapore for the very first time.
This is not only a milestone for Business Traveller, but also for Asia, reflecting the region’s growing importance as a global hub for aviation, tourism and business travel.”
Darren Seah, Executive Director of Messe Berlin Asia Pacific, stated, “This partnership marks an exciting milestone for ITB Asia and reflects our continued commitment to strengthening the corporate travel segment. Bringing the Business Traveller Global & Regional Awards to our event for the first time creates a unique opportunity to celebrate excellence while connecting industry leaders, innovators and decision-makers from across airlines, hospitality, destinations, travel technology and MICE on one international stage.”
History and Voting Process of Business Traveller Awards
The Business Traveller Global & Regional Awards have been setting benchmarks for over 40 years by recognising superior performance in airlines, hospitality, destinations, and travel services. Winners are selected through votes from Business Traveller’s readership of frequent travellers and overseen by an international team of travel experts. The program celebrates both global and regional excellence within the travel sector.
Impact on Industry Engagement and Networking
Integrating the Business Traveller Awards into ITB Asia 2026 is intended to strengthen connections among senior executives, buyers, and decision-makers from airlines, hospitality, destinations, travel technology, and corporate travel sectors. The event leverages Business Traveller’s global readership and ITB Asia’s extensive
trade network, boosting the profile of corporate travel in the Asia-Pacific region and creating new opportunities for recognition and engagement across leisure, corporate, and MICE travel communities.
