ITB Berlin 2027 has launched a new campaign titled ‘Travel & Tourism in Motion’, announced in July 2026. The campaign focuses on developments shaping global tourism such as changing travel habits, innovative mobility solutions, and new technological, economic and social conditions.
The campaign was created in collaboration with the international PR and communications agency Rupp. The key visual for the campaign was created at ITB Berlin 2026 with actual exhibitors and visitors, showcasing a cross-section of the international tourism community. Each exhibition segment of ITB Berlin will have its own key visual with the tagline ‘in Motion’.
Companies and destinations
can register to exhibit at ITB Berlin 2027, which will take place in Berlin from 16 to 18 March 2027—a one-time date change to accommodate Eid al-Fitr celebrations. This new schedule allows Muslim exhibitors and visitors to celebrate Eid al-Fitr at the end of Ramadan and then attend the event. Early registration offers attractive terms and choice stand locations.
Deborah Rothe, Director of ITB Berlin, said, “Tourism is much more than just travel. It is a driver of economic development, innovation and international networking. The industry is always in motion, and it is precisely this dynamism that ITB Berlin brings
to the fore. It is where key players come together to forge new ideas, analyse global trends and help shape the future of travel.” ITB Berlin positions itself as a platform for dialogue, orientation and business among decision-makers, companies and destinations.
ITB Berlin has been the World’s Leading Travel Trade Show since 1966. The 2026 edition celebrated its 60th anniversary under the slogan ‘Discover the stories behind 60 years of legacy’ and was held from 3 to 5 March with 5,601 exhibitors from 166 countries and territories, attracting 96,544 visitors. The ITB Berlin Convention featured 400 speakers on 17 theme
tracks across 4 stages with over 24,000 attendees. Year-round, ITB 360° offers industry insights through specialist articles and podcasts.
