Legendary Capital has joined forces with HE to undertake a conversion project involving an existing hotel property located in Michigan. The collaboration focuses on transitioning the current hotel into a new operational phase under a different brand umbrella.
As part of this initiative, the Michigan property will be integrated into the Ascend Collection. This move represents a strategic repositioning of the hotel to align with the Ascend Collection’s profile, which emphasizes upscale and independent lifestyle accommodations in the regional hospitality market.
