The ICCA Middle East Summit 2026 has officially started at a location close to the Dead Sea in Jordan. This event serves as a significant opportunity to present and promote the development of Jordan’s meetings, incentives, conferences, and exhibitions (MICE) sector.
Throughout the summit, Jordan’s expanding role in hosting business events in the Middle East region is brought into focus. The gathering highlights ongoing advancements in the country’s capacity to support the MICE industry, reflecting broader growth trends in business events across the area.
