Panama has introduced a new initiative called the ‘Meet in Panama NOW’ incentive program as part of efforts to expand its role in Latin America’s MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism sector. The program was officially announced in June 2026, emphasizing Panama’s ambition to increase its competitiveness within the regional business event market.
The new incentive specifically targets the Latin American MICE market, aiming to position Panama as a premier destination for business events across the region. This initiative represents a strategic focus on capturing a growing segment by leveraging the country’s existing tourism infrastructure and business environment.
