India has become one of several nations at the forefront of promoting second-city tourism, joining countries such as Portugal, Japan, Italy, South Korea, Spain, Thailand, Vietnam, and Indonesia. This shift represents a growing global interest in travel destinations beyond the most frequented urban centers.
Embracing Authentic and Less Crowded Destinations
The second-city tourism trend emphasises a move away from overcrowded hotspots toward lesser-known locations that offer authentic cultural experiences and feature hidden heritage towns. These destinations are gaining attention for their ability to provide travellers with a connection to genuine local traditions while supporting more sustainable travel practices.
By aligning with this international movement, India is
promoting tourism that highlights its wealth of cultural and historical sites located outside major metropolitan areas. This approach reflects a broader tourism strategy focusing on encouraging visits to culturally rich environments that may be less impacted by mass tourism.
