In June 2026, Panama unveiled the Meet in Panama NOW Incentive Program, marking a strategic initiative to develop its Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism segment. This new program is designed to address the growing demand for business-related travel within the region.
Expanding Panama’s Role in Latin America’s MICE Market
The program’s primary objective is to increase Panama’s presence and competitiveness in the Latin American MICE tourism market. By focusing on this dynamic sector, Panama aims to capitalize on the expanding opportunities within business events incentive travel across the region.
