Oman is broadening the scope of its Meetings, Incentives, Conferences, and Exhibitions (MICE) sector by targeting Southeast Asia as a new market for growth. This extension of activities reflects the country’s efforts to establish a stronger presence in the global business travel arena.
By entering the Southeast Asian market, Oman aims to access new venues for conferences and exhibitions. This move is expected to open fresh opportunities within the region, attracting a wider range of business events and professional gatherings.
In addition to expanding commercial events, Oman is working to strengthen its international tourism partnerships through this initiative. Engaging with
Southeast Asia in the MICE sector supports broader collaborative efforts in tourism and global business engagement.
