Expanding MICE Benefits Outside Convention Centers
New Zealand is placing emphasis on leveraging economic advantages generated by spillover effects from its Meetings, Incentives, Conferences, and Exhibitions (MICE) sector. This approach seeks to extend the impact of business events beyond the traditional settings of convention halls.
By focusing on areas outside the conventional venues, the country aims to enhance the overall economic contribution of its business events and conventions. This strategy reflects a concerted effort to broaden the geographic and commercial reach of the MICE industry.
