In 2026, Vietnam’s Sun Group participated for the first time in the Seoul International Travel Fair, an established event in Asia’s travel calendar. The group used this opportunity to present itself alongside other industry players at the major expo held in Seoul, South Korea.
Sun Group’s primary focus during the event was the promotion of Phu Quoc, the Vietnamese island renowned for its tourism appeal. By emphasizing Phu Quoc as a prime destination, the company aimed to generate interest and foster engagement among attendees at the fair.
