The ITB China 2026 event took place in Shanghai, bringing together more than 23,500 professionals from the travel and meeting sectors. The trade show marked a significant assembly of industry participants, reflecting sustained engagement within the market.
Alongside the notable attendance, the event featured a broadened array of exhibitors, highlighting increased industry involvement. The gathering also demonstrated strengthened international cooperation across tourism and meetings, incentives, conferences, and exhibitions (MICE) sectors.
