The ITB China 2026 event convened with an attendance of 23,500 participants in China, drawing significant attention within the global travel community. The gathering provided a key platform for industry stakeholders to observe emerging trends in international tourism.
During the event, notable growth was reported in the luxury and adventure tourism sectors. These increases were closely linked to the influence of visa-free policies, which have contributed to a rise in foreign visitor numbers reaching record levels. The ease of access facilitated by such policies appears to be a principal factor encouraging this upturn in travel activities within these segments.
