The 2026 edition of ITB China was held in Shanghai, bringing together a large gathering of professionals from the travel and tourism sectors. The event took place in the city, underscoring Shanghai’s role as an important hub for travel industry activities in the region.
Over 23,500 attendees participated in the event, highlighting its significance as a meeting point for industry stakeholders. This exhibition served as a central platform facilitating networking, business exchanges, and collaboration among travel industry professionals.
