The Caribbean Hotel and Tourism Association (CHTA) is advocating for the development of a new and more comprehensive framework to assess the true economic value of Caribbean tourism. This enhanced approach aims to capture a broader range of indicators that better represent the sector’s overall contribution to the region.
Current measurement methods, according to CHTA, fall short in fully reflecting the entire impact of tourism across the Caribbean islands. They emphasize the need for expanded metrics that include both economic and social dimensions in order to provide a more complete understanding of the sector’s significance and influence on the region.
