The Sri Lanka Convention Bureau recently conducted a series of promotional roadshows focused on Meetings, Incentives, Conferences, and Exhibitions (MICE) within key Indian cities. These events aimed to engage the Indian market by highlighting Sri Lanka’s potential as a venue for tourism and business travel.
Sri Lanka Convention Bureau Focuses on Ahmedabad, Kolkata, and Chennai
The roadshows were held in Ahmedabad, Kolkata, and Chennai, presenting targeted opportunities to promote Sri Lanka’s tourism and business travel prospects. These cities were selected as significant centers for hosting MICE activities in India, providing a platform to connect with potential delegates and organizers.
The promotional campaign by the Sri Lanka Convention Bureau underscores its
ongoing efforts within the Meeting and Event Industry to raise awareness among Indian stakeholders about Sri Lanka’s appeal as an event destination. The initiative sought to foster connections without disclosing specific attendance figures or detailed outcomes from these events.
