Mexico is among several countries, including Brazil, the United States, and Spain, planning to hold travel trade shows during summer 2026. These events are part of a coordinated effort to target key industry stakeholders and promote tourism opportunities for the upcoming winter season.
The trade shows are scheduled throughout June, July, and August 2026. Their primary objective is to stimulate winter tourism markets in both Europe and the Americas. By convening during the summer months, the organizers aim to strengthen business relationships and marketing initiatives ahead of the colder travel periods.
