The Margaritaville brand plans to introduce a new hotel in Sarasota, Florida, as confirmed by an announcement made on June 1, 2026. This development marks the brand’s continued growth within the Florida hospitality sector.
Focused on delivering resort-style lodging, the new Margaritaville property in Sarasota will embody the lifestyle and atmosphere associated with the Margaritaville brand. The expansion reflects the company’s ongoing commitment to broadening its footprint in the region’s hotel market.
