The ITB China 2026 event convened in Shanghai, drawing an attendance of approximately 23,500 participants. This major gathering provided a central venue for stakeholders across the travel industry to engage directly within a key Asian hub.
Central to this event was the emphasis on promoting international cooperation and forging partnerships within the global travel sector. ITB China 2026 served as a significant forum dedicated to fostering collaboration among a diverse array of travel industry professionals from around the world.
