ITB China 2026 officially began in Shanghai, marking the latest iteration of the international travel trade event focused on the Chinese market and global tourism cooperation.
The event has seen a notable rise in the number of exhibitors, reaching a level not seen in previous years. This growth underscores a broadening interest and engagement in the platform from business participants keen to showcase their offerings.
Alongside this, the event has significantly enhanced its business matching services. These expanded opportunities are designed to strengthen connections across the global tourism sector, creating new avenues for cooperation and exchange within the meetings and
event industry.
