The ITB China 2026 trade fair has commenced in Shanghai, presenting a marked increase in the number of exhibitors compared to prior events. This growth indicates an expanding platform within the Asia-Pacific meeting and event industry, hosting a wide range of participants.
Alongside the expanded exhibitor presence, the event is placing particular emphasis on enhancing business matching capabilities. This focus aims to strengthen partnerships and support collaboration across international tourism sectors, fostering broader cooperation among industry stakeholders.
