The 41st Seoul International Travel Fair was held from June 4 to 7, 2026, at COEX Hall C in Seoul, South Korea. Nearly 300 exhibitors participated in the event, which showcased a wide array of tourism and hospitality offerings on approximately 500 booths.
Representatives from over 37 countries took part in the fair, including notable participation from the United States, Italy, Switzerland, France, and Germany. The event underscored its role as a significant international travel exhibition by bringing together a diverse range of global tourism stakeholders.
